Anna Alex

Co-Founder & CCO

What convention in your discipline are you disagreeing with at the moment?

We are currently relaunching an entire discipline, because in the past, carbon accounting was always done with Excel sheets, and in the age of technology, that cannot be the case any longer. We should also not follow the assumption that it is enough to look back once a year and see what my carbon footprint is. I believe that we need to make the health of our planet trackable in real-time as climate KPIs, because this is the only way we can really influence decisions. After all, we can only manage what we measure.