Kati Ernst, Dr.

CEO & Co-Founder

What convention in your discipline are you disagreeing with at the moment?

There are so many “rules” one should follow when starting a company that Kati and Kristine disagree with - they will dive deeper into this topic in their speech. To name one: Kati and Kristine disagree with the common belief to chose a co-founder solely depending on their complementary skill sets. The ooia founders are convinced it is more sustainable to focus on shared values and strategic ideas for the company.