What convention in your discipline are you disagreeing with at the moment?
Specifically when it comes to customer success in tech, it seems the measurement for success is revenue. Ultimately that may be true, but short and mid term, success can come in a myriad of ways. The client agreeing to do a podcast, thus generating more leads, or establighing you as a thought leader. Them attending an event with you, advocating for your product. Embedded players in an industry might not be able to provide you with revenue, but can provide invaluable knowledge about that industry, helping you long term much more than an increase in ARR now.