What convention in your discipline are you disagreeing with at the moment?
I disagree with the convention that individual action to mitigate the climate crisis is meaningless. While there is virtually universal agreement on the importance of sustainability, there is less of a consensus on how companies can best measure their efforts, identify new investment opportunities, and demonstrate their actions to key audiences. Therefore, we dedicate ourselves to developing methods to better know and take control of our everyday consumption. To measure, to educate and to activate.