As the global CMO at HelloFresh, Maximilian Backhaus helped to scale HelloFresh from roughly 14 million euros in revenue to over a billion in just five years. Maximilian joined HelloFresh at the start of 2014, right at the time when the HelloFresh brand was really starting to accelerate. He has been able to finely tune a truly global brand with a very local brand identity. Maximilian previously worked at Monitor Group, having graduated with a Master's in Management from WHU.