Dr. Markus Wübben is the Co-Founder and CMO of CrossEngage. For him, CRM is more than just an acronym – it is his passion. Since completing his doctorate in 2008, he has worked on CRM, first-party data, customer lifetime value, and AI in marketing. In 2015, after working for the customer loyalty program DeutschlandCard, Rocket Internet, and EPIC Companies, he co-founded his own SaaS startup - CrossEngage. The company offers a Customer Data and Prediction Platform for the intelligent use of first-party data designed to build long-term, valuable customer relationships.