The Undervalued Ingredient of Finding Product Market Fit

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Product Market Fit is a priority for every early-stage founder. Approaching this topic can be challenging, especially for startups with a technologically-focused product whose value proposition can be difficult to grasp for decision-makers. While a lot of time and brain goes into "finding the perfect market", it often makes sense to go one step back. Want to know more? Attend my talk at PAKCon.
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