Unseen Potential: Tapping into Underserved Markets for Startup Success

Maximilian Lambsdorff, founder of Express Group, and Anton Waitz, General Partner at Project A, explore the untapped potential of under-served target groups, like non-office workers, in the startup ecosystem.

Drawing on his experience building a startup that simplifies tax filing for German employees, Max challenges the community to refocus and serve those paramount yet overlooked segments of society.

While paving the way for societal impact, this approach helps unlock niche markets that can fuel a startup's success.

Discover how your company can make a difference and thrive by reaching the unreached.