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Power of persuasion: Mobilizing 175,000 voices for Berlin's climate future

An interview with Jessamine Davis recounting the compelling journey and her pivotal role in the 'Berlin 2030 Carbon Neutral' referendum campaign. We hear about her motivation, vision, measures, and solutions in winning 175,000 voices and raising 1.2 million Euro for the city-wide mobilisation. How did she leverage activism, persuasion to overcome the obstacles she faced and succeed in selling her campaign?


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