Why is it so difficult to do the simple stuff well?

In this talk, Kiril, Director Data at Project A, explores why it’s challenging to execute simple solutions in data practices. Drawing from extensive experience building data platforms, he'll discuss where does the complexity come and what are the simple things that can get you a long way. He'll touch upon the key areas in Data, like data ingestion, storage, orchestration, modeling, and activation, and discuss some of his observations while working with various companies.